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While it certainly sounds like a made-up word, it actually means right hand, and from the original Greek there is a connotation of “right-hand man.” We are proud to have been invited to be the design hand for Dexios’ corporate identity branding initiative.
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    Target Brand Is Brand New

    Retail giant Target is fighting back against a difficult economy by ramping up its spending. Specifically, on new labels, new signage, new advertising, new slogans, new logos, new web ads, new mailers, etc. (yes, all the stuff we love to do). An entirely new brand for its own brand of products, now called: Up & Up.

    Target's new logo for Up & Up brandThis is exciting. It demonstrates that the businesses who will survive the trials of a recession are those who are willing to do what it takes to get noticed and always stand out from the crowd.

    Here’s a quote from John Quelch, found on “Working Knowledge,” the Harvard Business School blog:

    “This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

    I quite like the direction Target has taken. I like the implication of “looking up,” the new tag lines, and the natural connection between the arrow and the original target.

    The only thing I find difficult to understand is why Target didn’t come to us for help with this project. Onward and upward!

    —slw—————

    Tags: Branding, logo, redesign, target

     

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    © Innov8iv Design incorporated. All-media image, identity, and brand development. Graphic design and marketing services for corporations, non-profits, and associations since 1989. An international design firm with designers and technical consultants in the Washington, DC, Chicago, and Toronto metropolitan areas, and clients in the U.S., Canada, Central America, Spain, Sweden, and London.

    IDI welcomes new clients and invites you to visit the online project portfolios to see sample design projects in the following categories: Web-based & Digital (website design, email newsletters, e-commerce solutions, video, corporate presentations, blogs, custom CMS, etc.), Print Projects (magazines, brochures, posters, postcards, banners, displays, manuals, books, mass mail pieces, etc.), Branding / Identity (logos, marketing campaigns, ads, creating a common visual language for all your company communication), and Event / Experience (tradeshow booth design, signage, kiosk videos, hanging banners, pull up displays, pop-up displays, etc.) Hosting provided by (mt) mediatemple.net.