It’s Alive!

I’m really excited about our new website. Years in consideration, months in planning, and several weeks in development, and at last we’ve unveiled the 2009 model Preparing the online portfolio was a really enjoyable stroll down memory lane—we truly have been blessed with great clients and exciting projects. And so I offer my heartfelt appreciation to you.

We hope to put this blog to good use in several ways:

  • We hope to inspire you by sharing ideas through project Case Studies.
  • We hope to inform you by writing about hardware and software applications in Tools of the Trade.
  • We hope to engage you with some beautiful photography.
  • We hope to mix things up with entries from guest writers.

We also hope to have no time to do any of the above because we are too busy helping you extend your reach and expand your marketshare. And always . . . exceed your expectations.


Naturally, Good Design Matters

When we take time to pay attention to the natural beauty around us it’s hard not to be humbled by the creative genius behind it all. Have you ever wondered about the importance of the design?

hummingbird in Belize

It occurs to me that every animal, bird, insect, flower, and marketing manager has the same primary goal . . . to get noticed! Blending in among competitors is not an option. Every aspect of design has to be considered—color, contrast, position, size, shape, positive and negative space, light and shadow, movement, context, etc. And when we see a hummingbird, halfway along its 1,000-mile migration, stop for a nectar break, it’s clear the design of that flower made a difference.

Naturally, good design matters.