Center stage and "capital" of AluminumUSA, this booth was a huge success at McCormick Place for National Manufacturing Week. IDI designed the center to include:
• 4 different, concurrently running videos, sharing a common soundtrack
• 12-foot-tall aluminum wall
• Aluminum-tiled floor
• Aluminum seating
• Ford GT
• Custom display case
• Custom-labelled mini-cans of water
• 10-foot-tall ceiling-hung banners surrounding the area.