IDI Studio—Dasherboard Advertisement

Here it is . . . our first and only print ad. And yes, we love hockey.

Opportunity ›

An exciting venue, aggressive sport, and a way to support a local non-profit.

Challenge ›

An 8-foot-wide sign sounds huge, but only the players and referees can get within 85 feet of the sign.

Solution ›

Limited text, amazing life-like illustration, and a great tag line.

Nuts and bolts ›

Photoshop, Illustrator.


Extreme close-up

We took a photo of the inline hockey puck, positioned at the perfect angle. Then Aaron used the photo to create an amazing vector illustration. (Vector images can be scaled up without losing any quality.) Even from across the rink the puck looks real.