Dexios Corporation—Logo, Identity, Branding Iniative

While it sounds a bit like a made-up word, it actually means right hand, and in the original Greek there is a connotation of “right-hand man.” We are proud to have been invited to be the design hand for Dexios’ corporate identity branding initiative.

Opportunity ›

Create the logo and corporate collateral for a start-up corporation.

Challenge ›

The original word had the connotation of reliability, trustworthiness, and integrity. A dexios was someone you could rely on when you needed to get an important job done. It is these timeless qualities that Dexios Corporation needed to portray in its branding.

Solution ›

Traditional corporate colors with modern custom typography allow the right hand to extend appropriately. Without being too literal, we imply medical imaging with the background artwork.

Nuts and bolts ›

Illustrator and Photoshop (and George Kastanza as the hand model).