Estey Piano Logo

Even a solid company with a successful history has to make its mark on the World Wide Web. When David Estey asked us about getting online we first went to work developing a new mark.

Opportunity ›

A chance to project new enthusiasm into a historic brand name.

Challenge ›

A piano is one of the longest lasting family heirlooms. It is very often the centerpiece of the living room, bringing families together. The identity, strengthened by the Web site needed to have the piano at it's core.

Solution ›

Classic-style custom lettering married to bold, modern graphics and strong colors became the basis for the new identity. Piano keys became the navigation for the site and the focus of the logo. The entry page invites the visitor to “play.”

Nuts and bolts ›

Illustrator, Photoshop, Dreamweaver, Flash, site hosting.


“Play” 1-800-ON-A-PIANO presents a showroom and provides a myriad of tools for piano owners including an age calculator (for pianos, not pianists) and an appraisal service.


Online Showroom

New Estey brand pianos, as well as new and used pianos of most major manufacturers are shown in easy-to-navigate image galleries.