ExtremeAllsport—Corporporate Identity

Step one was to create a new logo to reflect the attitude and excitement connected to the new company name. Step two was to recreate the website to reflect all the same ideas generated by the new corporate identity.

 
Opportunity ›

New company name, new corporate image. What's not to love?

Challenge ›

Bottom line: increase sales volume at the store.

Solution ›

Step one was to create a new logo to reflect the attitude and excitement connected to the new company name. Step two was to recreate the website to reflect all the same ideas generated by the new corporate identity.

Nuts and bolts ›

Illustrator, Photoshop, and Flash.

 

Signage

Big and bold . . . and in lights!

 

World Wide Web

Local company goes world wide!

 

Marketing

To increase store sales volume, newspaper ads and direct-mail marketing campaigns all direct users to the new site and the “Internet-Only Specials.”

 

Radio(?) ad

720 by 90 banner ad on WTOP.com ran concurrently with (actual) radio ads.

 

Applications outside the box

Custom designed T-s.