The XA is designed to get horizontal shaft alignments done fast, really fast. The touch screen system incorporates Flash® animations that actually walk the user through the alignment process! The system is relatively easy to use but precision alignment still requires a great deal of knowledge and skill. To help their customers, VibrAlign created Touch Tips videos and they asked us to help them design everything from the logo down to the demo interface.
Logo design, banner ads, video player skin, graphical user interface, print advertisements . . . what’s not to love?
Create a delivery mechanism for several “how to” videos that is inviting, engaging, and reflects the simplicity of the XA tool itself.
After creating the Touch Tip videos, they needed to get the word out. Magazine ads in industry publications was an obvious choice.
The player skin is based on the actual XA device so users will already be familiar with the interface. The simple, no-distraction navigation rolls out when clicked and presents “how-to” video titles within categories.