With the corporate identity project complete, we set out to create a complete package of collateral items, including letterhead, business cards, executive stationery, presentation folders, and even drink coasters!
Moving from theory to practice, we took all the thought and planning we put into creating the new Aluminum Association identity guidelines and designed a complete package of collateral items.
Take the identity of a well respected, 75 year old association in a new direction that is more modern and contemporary but continue to respect the heritage and honor it has earned over it's many decades of service.
Rounded corners became a hallmark of the new identity. The curves convey one of the feautures manufactures love about aluminum.
Photoshop, Illustrator, InDesign.
Business cards are die cut with rounded corners, other pieces present the idea of wrapping side to side and around the back. Aluminum is beautifully shapeable.