Naturally, Good Design Matters

When we take time to pay attention to the natural beauty around us it’s hard not to be humbled by the creative genius behind it all. Have you ever wondered about the importance of the design?

hummingbird in Belize

It occurs to me that every animal, bird, insect, flower, and marketing manager has the same primary goal . . . to get noticed! Blending in among competitors is not an option. Every aspect of design has to be considered—color, contrast, position, size, shape, positive and negative space, light and shadow, movement, context, etc. And when we see a hummingbird, halfway along its 1,000-mile migration, stop for a nectar break, it’s clear the design of that flower made a difference.

Naturally, good design matters.


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